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Passion sells, and enthusiasm is contagious. It is the energy you put into the sale, and it comes from your heart, not just your head. Many salespeople can read from a line card or recite accurately their value-added services. Great salespeople put passion into this exercise. Customers buy their products and services because everyone wants to feel good about how they spend their money. Enthusiasm makes the buyer feel better about the purchase. The buyer may know intellectually that the product makes sense, but passion moves the buyer.
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